000 00298nam a22001337a 4500
999 _c3926
_d3926
020 _a9780538481779
082 _a658.802
100 _aDavid L Kurtz
245 _aPrinciples of contemporary marketing
250 _a15th
260 _aChina
_bCengage Learning
_c2012
300 _a662
942 _cBK