Marketing Management (Record no. 6738)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00317nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356062665 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.801 |
| Item number | K79m |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Philip Kotler & Kevin Lane Keller & others |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New delhi, India |
| Name of publisher | Pearson |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 596 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Jashore University of Science and Technology | Jashore University of Science and Technology | 26/11/2024 | 658.801 K79m | 17766 | Books |