Principles of contemporary marketing (Record no. 3926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00298nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780538481779 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | David L Kurtz |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of contemporary marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | China |
| Name of publisher | Cengage Learning |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 662 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Jashore University of Science and Technology | Jashore University of Science and Technology | 22/12/2019 | 658.802 | 15361 | Books |