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Advertising and promotion an integrated marketing communications perspective (Record no. 1536)

MARC details
000 -LEADER
fixed length control field 00356nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781259921698
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name George E Belch & Michael A Belch
245 ## - TITLE STATEMENT
Title Advertising and promotion an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 11th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York
Name of publisher McGraw Hill
Year of publication 2018
300 ## - PHYSICAL DESCRIPTION
Number of Pages 764
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Date acquired Full call number Accession Number Koha item type
    Jashore University of Science and Technology Jashore University of Science and Technology 27/08/2019 658.82 15139 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 18/12/2019 658.82 15359 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 18/12/2019 658.82 15360 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 05/11/2022 658.82 16167 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 05/11/2022 658.82 15966 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 07/01/2023 658.82 15918 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 19/09/2023 658.82 17052 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 19/09/2023 658.82 17051 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 19/09/2023 658.82 17050 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 19/09/2023 658.82 17049 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 19/09/2023 658.82 17048 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 19/09/2023 658.82 17072 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 19/09/2023 658.82 17073 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 19/09/2023 658.82 17069 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 19/09/2023 658.82 17070 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 19/09/2023 658.82 17071 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 08/11/2023 658.82 17354 Books
    Jashore University of Science and Technology Jashore University of Science and Technology 08/11/2023 658.82 17355 Books
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